Custom, Hand Built Wheels
A perfect wheel is a beautiful thing. And many things need to be right in order to achieve the perfect wheel.

Spokes must be of the exact length needed and at their optimum tension throughout the entire wheel. All spoke threads and nipple seats must be properly lubricated. The components and lacing pattern picked to fabricate the wheel, must be ideally suited to the rider, their ability, size and intended use.

The building of the wheel itself, is a time consuming process of gradually adding tension to the spokes, little by little, while maintaining dish, radial and lateral trueness, until the optimum tension is achieved.
Servicing a hub prior to loading the spokes
Checking final spoke tension
Matched pair of White Industry road hubs.
A Classic high flange Italian hub laced to a period tubular rim. This was part of a complete restoration on a Peugeot race bike. The wheels were finished in a classic way by tieing and soldering the last cross on each pair of spokes. A dying art but one that Mark has mastered.
A Zipp wheel. This wheel suffered severe damage at an event and was completely rebuilt using new Sapim race lite spokes. This wheel came to us from another bicycle shop. Mark's talent for wheelbuilding is often called upon by others in the trade.
Velocity Rims of Australia.
We are great fans of Velocity and use their Deep V rims often. A great company to deal with and a good choice if you like a little color...
Another offering to the wheel Gods...
Mark is a master wheelbuilder and has passed certification in advanced wheelbuilding, conducted by various high end component manufacturers, including DT Swiss. He can build you a perfectly matched set of wheels for any requirement.

A hand built wheel will outshine a machine built wheel in every way. It will be stronger. Remain truer, and therefore last longer. It will also likely be faster.

If you compete or require wheels that transfer as much power as possible into acceleration and forward motion then you must go for custom wheels.

If you have definite componentry items in mind or you would like us to design a wheel to your requirements and budget. Contact us and let Mark hand build them for you, at a comparable price to most machine built wheels.
If you are planning to build a bicycle from any of our vast selection of frames and component choices. Don't ruin the perfect build with a set of cheap machine built wheels. Let Mark build a set.

If you need convincing of the benefits of our custom wheels just look for any group of bikers at rest. Glance at their wheels and chances are you will see our master wheelbuilder stickers looking back at you.
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